Since I do a lot of technical as well as novel writing, I need both curly and straight quotes in word.
Thanks to Practical Typography, I found this extremely easy way to add “straight quotes” to text when needed.
How to override smart quotes
WORD Type the foot or inch mark, which will come out curly, and then press [once] the key command for Undo ⌘Z. The curly mark will become straight.
HTML Use the explicit code for the single straight quote
(') and double straight quote